Toegepaste psychologie Archieven

Toegepaste psychologie

Auteur: Paul de Heer

Cijfers – en vooral grote getallen – zijn mentaal afstandelijk. En niet ‘dichtbij’; we kunnen ons er moeilijk mee associëren.

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Mag je een klant beïnvloeden?

Op uitnodiging van Guideology en InFinance ging een aantal beslissers uit de financiële dienstverlening met elkaar in discussie over gedragsbeïnvloeding tijdens een adviesgesprek. Dat is wat hen betreft toegestaan, mits met…

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Rationele communicatie is niet effectief

De AFM wil voorkomen dat consumenten aan het eind van de looptijd van hun ‘aflossingsvrije’ hypotheek problemen krijgen. Wat echter ontbreekt in de door de toezichthouder voorgestelde aanpak, is de benadering…

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Rationeel is niet effectief!

Auteur: Paul de Heer

Communiceer niet alleen financiële feiten en rationele oplossingen. Maar begeleid uw relaties naar de juiste beslissing.

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Beïnvloed het gedrag van je klant

Welke premiekorting op een bedrag van 175 euro heeft uw klant het liefst: 20% of 35 euro? Dat maakt niet uit, zegt u? Dan bent u wel erg rationeel! Want de…

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