Klantgericht Archieven

Klantgericht

Aflossingsvrije hypotheek? Zó krijgt u uw klant aan tafel!

In zijn nieuwe column reageert Paul de Heer (Guideology) op de eerder deze week op InFinance.nl gepubliceerde columns van Theo Krins en René Teuwen over klantgerichte en eerlijke communicatie. Klantcommunicatie is…

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Klantgericht schrijven werkt omzetverhogend

Binnen de financiële dienstverlening viert het woord ‘klantgerichtheid’ hoogtij, maar zwaait juridische zaken nog steeds de scepter als het gaat om marketinguitingen. Daardoor ontstaan vaak onnodig ingewikkelde teksten die niet bepaald…

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