Over de auteur

Paul de Heer is managing consultant van Delphis Marketing en mede-initiatiefnemer van Guideology: richting geven aan klantgedrag.

Aflossingsvrije hypotheek? Zó krijgt u uw klant aan tafel!

In zijn nieuwe column reageert Paul de Heer (Guideology) op de eerder deze week op InFinance.nl gepubliceerde columns van Theo Krins en René Teuwen over klantgerichte en eerlijke communicatie. Klantcommunicatie is…

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Het is maar hoe je het zegt…

Auteur: Paul de Heer

Cijfers – en vooral grote getallen – zijn mentaal afstandelijk. En niet ‘dichtbij’; we kunnen ons er moeilijk mee associëren.

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Draag een witte jas!

Auteur: Paul de Heer

De klant zoekt autoriteit: kennis, wijsheid en daarop gebaseerde sturing. U bent die autoriteit!

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Rationeel is niet effectief!

Auteur: Paul de Heer

Communiceer niet alleen financiële feiten en rationele oplossingen. Maar begeleid uw relaties naar de juiste beslissing.

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